A Framework for Marketing Management 6th edition (Global) – eTextBook

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management

eBook details

  • Authors: Philip T. Kotler, Kevin Lane Keller
  • File Size: 7.43 MB
  • Format: PDF
  • Length: 352 pages
  • Publisher: Pearson Education; 6th edition (2015)
  • Language: English
  • ASIN: B00XIH2FF0
  • ISBN-10: 1292093145 / 0133871312
  • ISBN-13: 9781292093147 / 9780133871319
SKU: a-framework-for-marketing-management-6th-edition-global-etextbook Categories: , , , Tags: , , ,

$115.00 $19.97


Kotler & Keller’s Framework for Marketing Management 6th worldwide edition is a succinct, structured version of Kotler and Keller’s 15th edition of Marketing Management, an extensive take a look at marketing technique. The textbook’s effective protection of existing marketing management practices makes for a rather brief yet extensive textbook that offers the ideal supplement for bundled jobs, simulations, and cases.

The 6th Edition approaches the subject of marketing from an existing perspective, focusing its details and technique on the truths of 21st century marketing. Individuals, groups, and business alike can update their own marketing methods to abide by 21st century requirements by taking part in this concise yet thorough etextbook.

NOTE: This is the worldwide version of the popular textbook. We likewise have the U.S. version, see associated books listed below.

P.S we likewise have A Framework for Marketing Management 6th edition (Global) testbank, trainer handbook and other resources for sale. Contact for more information.


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