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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (3rd Edition)

eBook details

  • Authors: Marko Sarstedt, Erik Mooi
  • File Size: 16 MB
  • Format: PDF
  • Length: 407 pages
  • Publisher: Springer; 3rd edition
  • Publication Date: September 18, 2018
  • Language: English
  • ASIN: B07FRSTNXW
  • ISbn-10: 3662567067
  • ISBN-13: 9783662567067
SKU: a-concise-guide-to-market-research-the-process-data-and-methods-using-ibm-spss-statistics-3rd-edition Categories: , , , , , Tags: , , , , , ,

$61.53 $7.00

Description

This ebook, A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics 3rd edition (PDF) uses a quickly available and extensive guide to the whole marketing research process, from asking marketing research concerns to studying and gathering data by ways of quantitative methods. It is planned for all readers who want to understand more about the marketplace research study process, data management, and the most typically utilized methods in marketing research. The book assists readers carry out analyses, analyze the outcomes, and make sound analytical choices using IBM SPSS Statistics. ANOVA, hypothesis screening, regression analysis, element analysis, primary element analysis, and cluster analysis, along with important detailed statistics, are covered in high information. Highly appealing and hands-on, the ebook consists of lots of useful ideas, examples, and recommendations that assistance readers use and analyze the data analysis methods gone over.

The brand-new edition utilizes IBM SPSS version 25 and uses the following brand-new functions:

  • Links to extra product and videos by means of the Springer Multimedia App
  • A single case and dataset utilized throughout the book to help with knowing
  • A glossary that consists of meanings of all the keywords and other descriptions of picked subjects
  • New product on study style and all data analysis methods to show the current advances worrying each subject
  • Improved usage of academic aspects, such as discovering goals, keywords, self-assessment tests, case research studies, and far more

KEEP IN MIND: No software application or codes are included in this purchase. Only the PDF eBook is included.

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